C4026 - The basics of digital communications
Target Audience
Anyone wishing to develop their knowledge of digital communication: manager, communication officer, web editor or small business leader.
Objectives
- Define and develop a digital communication strategy.
- Analyze current digital communication strengths and weaknesses.
- Generate website traffic.
- Write for the web and editorial marketing.
- Establish a communication plan and be able to define success metrics .
- Understand current web and social media platforms and when they are effective.
Prerequisites
None. However it is recommended to have basic understanding of the web and social media and some experience in a communication-related position.
