C4021 - The marketing and the digital age
Target Audience
Professionnals, entrepreneurs and anyone wishing to discover the new digital marketing tools.
Objectives
- Manage the new technologies related to marketing.
- Learn how to use the new media platforms and to leverage their marketing tactics.
- Manage the new marketing techniques and tools for the sales people.
- Analyse and manage digital communities.
- Implement and develop content marketing strategies.
- Develop mobile marketing tactics.
Prerequisites
Successful completion of the module « Introduction to marketing » (C4005) or proof of equivalent certified knowledge.
