C4020 - How to establish and deliver a commercial business plan
Target Audience
Everyone who wants to get an understanding of how a business strategy is build, and how to establish, deliver and implement a commercial business plan in practice.
Objectives
- Identify the strategic objectives within a commercial environment, and conduct external and internal analysis.
- Define business objectives, and establish and implement a commercial business plan.
- Implement a commercial budgeting process, and learn how to measure results.
- Establish, implement and measure a yearly commercial action plan, including marketing, sales, communication and finance.
- Improve your personal analytical and entrepreneurial skills.
- Develop personal commercial leadership skills in a competitive environment.
Prerequisites
None.
