C4005 - Introduction to marketing
Target Audience
Anyone wishing to better understand marketing and to learn to leverage the available tools.
Objectives
- Define the marketing operations within one's company.
- Understand the operational marketing vs the strategic marketing.
- Understand the methods and tools for marketing research.
- Define the marketing plan.
- Understand consumers' behaviour.
- Understand and manage the marketing mix (4 Ps).
Prerequisites
None.
